Our Story

A Letter from the No Limit family.

No Limit started making cheerleading shoes because part of playing the game is having the equipment you need to do it — and we weren’t happy with the equipment out there. Now, almost 20 years later, No Limit is still the same family-run company, and still making cheerleading shoes that outperform and outlast the competition. 

From the start, our mission has been to create high-performance shoes that allow cheer athletes to reach their potential, and then dream bigger. Designed for elite performance at every level, our quality construction will ensure your shoes last the season from gameday to competition, and every workout in between. 

And while we do believe in the maxim that you get what you pay for, we also believe that if you’re willing to work hard, no one should be priced out of opportunity. That’s why we make sure there is a No Limit shoe to fit every team, every athlete, and every opportunity our industry offers (and even the ones they don’t). 

We’re here to celebrate the athlete — not ourselves — and we’re honoured that you continue to choose us to provide the foundation for your success in this sport. 

So cheers to your grind, and your glory. We’re just here to make sure nothing gets in the way of your success.