Meet Our CEO
No Limit is more than just a company to me—it’s a legacy. Started by my dad, Luis Felix and Alan/Sandy Demattia, I’m proud to carry the torch forward as CEO.
Before this, I spent 10 years running Ska Events, a NYC boutique event marketing company, which taught me the importance of hard work, integrity, and passion.
I’m deeply passionate about being a good person and celebrating athletes in every sport—cheer, dance, you name it. These athletes work tirelessly, and they deserve to be recognized. Just like the small business owners who hustle every single day—we see you, and we’re with you.
At No Limit, we’re a small but mighty team of women, mothers, and friends. My goal is to ensure that everyone who works with us feels not just satisfied, but truly fulfilled. It’s not just about the paycheck, though we all need that—it’s about having a sense of purpose and pride in what we do.
Here’s to strong leaders, dedicated athletes, and the future we’re
building together.
- Kristy Velez, CEO-